If your cigar starts to burn unevenly, you might be able to get it straightened out just by rotating the cigar, but the method seems counter-intuitive. If you have a stogie that’s burning crooked, turn the cigar so the side that’s burning fastest is on top. It would make sense to turn the unburned end to the top since heat rises, right? Regardless of the seeming logic, doing so will achieve the opposite effect.
Remember, many things can affect the way cigars burn. These include humidity, wind, cigar construction, and how you hold the cigar when not puffing. Watch your cigar, and rotate it once in a while and you will have an enjoyable experience and an even cigar burn.